Last Updated: 4 June 2026

1. Introduction

This Privacy Policy (“Policy”) explains how Beerfest Asia Pte. Ltd. (“Beerfest Asia”, “we”, “our”, or “us”) collects, uses, discloses, processes, stores, transfers, and protects personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).

This Policy applies to all individuals who interact with Beerfest Asia, including but not limited to:

• Website visitors
• Ticket purchasers
• Festival attendees
• Volunteers
• Exhibitors
• Sponsors
• Media representatives
• Content creators and influencers
• Competition participants
• Business partners
• Contractors and service providers
• Job applicants
• Other individuals who communicate or engage with us

This Policy should be read together with our Cookie Policy, Terms of Use, Entry Conditions, and any other notices issued by Beerfest Asia.

2. What Is Personal Data?

“Personal Data” means data, whether true or not, about an individual who can be identified:

(a) from that data; or

(b) from that data together with other information to which Beerfest Asia has or is likely to have access.

Examples of Personal Data may include:

• Name
• Residential or mailing address
• Email address
• Mobile or telephone number
• Date of birth
• Nationality
• Gender
• Emergency contact information
• Payment and transaction information
• Ticketing information
• Volunteer registration information
• Exhibitor and sponsor application information
• Media accreditation information
• Social media handles
• Photographs
• Audio recordings
• Video recordings
• CCTV footage
• IP addresses
• Device identifiers
• Browser information
• Cookie and analytics information
• Any other information capable of identifying an individual

Other terms used in this Policy shall have the meanings given to them under the PDPA where the context so permits.

3. Collection of Personal Data

We may collect Personal Data through various channels including:

• Our websites and mobile applications
• Ticketing and registration platforms
• Volunteer registration forms
• Exhibitor and sponsorship applications
• Corporate hospitality enquiries
• Media accreditation requests
• Creator and influencer registrations
• Customer service enquiries
• Surveys and feedback forms
• Competitions, giveaways and promotions
• Social media interactions
• Festival access systems
• Security screening procedures
• Photography and videography activities
• Cookies, pixels, analytics technologies and similar tools
• Third parties authorised by you
• Other interactions with Beerfest Asia
• Affiliate marketing programmes, referral programmes, promotional campaigns, ambassador programmes, creator and influencer networks, affiliate commerce platforms, and other third-party marketing partners authorised to promote Beerfest Asia events, products, services, or experiences*

Where required by law, we will obtain your consent before collecting your Personal Data.

* In certain circumstances, Personal Data may be collected from third-party affiliates, referral partners, creators, influencers, ambassadors, advertising platforms, ticketing partners, promotional partners, or other authorised marketing channels where you have interacted with, registered through, purchased from, or otherwise engaged with such channels in connection with Beerfest Asia activities, events, products, services, promotions, or campaigns.

4. Purposes for Collection, Use and Disclosure

Beerfest Asia may collect, use, disclose, and process Personal Data for one or more of the following purposes:

Festival Operations

• Processing ticket purchases, registrations, admissions, and event access
• Verifying identity and age
• Managing customer accounts and enquiries
• Providing customer service and support
• Managing event logistics and operations

Exhibitors, Sponsors and Partners

• Evaluating and processing exhibitor, sponsor, vendor, and partnership applications
• Managing commercial relationships
• Facilitating business development opportunities
• Administering sponsorship activations and promotional programmes

Volunteers and Recruitment

• Evaluating volunteer applications
• Managing volunteer assignments and training
• Contacting volunteers regarding event operations
• Assessing employment, internship, contractor, or engagement opportunities

Media and Content Creators

• Processing media accreditation requests
• Managing influencer, creator, ambassador, and affiliate programmes
• Facilitating interviews, media access, and content collaborations

Marketing and Communications

Subject to applicable laws and consent requirements:

• Sending newsletters, event announcements, ticketing updates, and festival reminders
• Promoting current and future events organised, managed, supported, or marketed by Beerfest Asia
• Conducting audience development, customer engagement, loyalty, and community-building activities
• Sending promotional offers, surveys, and market research communications
• Personalising communications, recommendations, and event experiences

Affiliate Marketing, Referral Programmes and Partner Promotions

Beerfest Asia may collect, use, disclose, and process Personal Data for purposes relating to affiliate marketing, referral programmes, creator and ambassador programmes, promotional campaigns, and partner marketing activities, including:

• Tracking referrals, registrations, ticket purchases, and customer conversions;
• Administering affiliate, ambassador, influencer, and creator programmes;
• Managing promotional codes, referral links, campaign attribution, and commission calculations;
• Evaluating campaign effectiveness and marketing performance;
• Providing rewards, incentives, benefits, commissions, rebates, or promotional entitlements;
• Verifying eligibility for affiliate, referral, ambassador, influencer, or creator programmes;
• Conducting audience analysis and customer acquisition activities;
• Supporting e-commerce, retail, hospitality, and experiential commerce initiatives associated with Beerfest Asia events and activities

Where required under applicable laws, Beerfest Asia will obtain your consent before sending direct marketing communications.

By voluntarily opting in through our websites, ticketing platforms, registration forms, volunteer applications, exhibitor applications, sponsorship enquiries, media registrations, creator programmes, competitions, surveys, or other channels, you consent to receiving such communications until such consent is withdrawn.

Sponsor, Exhibitor and Partner Engagement

Where you have expressly consented or where otherwise permitted by law, Beerfest Asia may disclose your Personal Data to selected sponsors, exhibitors, promotional partners, event collaborators, and commercial partners for purposes including:

• Promotional campaigns
• Product sampling programmes
• Hospitality activations
• Consumer engagement activities
• Competitions and giveaways
• Marketing and advertising initiatives
• Customer relationship and loyalty programmes

Such disclosures shall only be made in accordance with applicable laws and any consent preferences communicated by you.

Competitions and Promotions

Administering competitions, contests, lucky draws, giveaways, redemption programmes, prize fulfilment activities, winner verification, and related communications

Social Media and Community Engagement

• Managing social media interactions and community engagement
• Operating social media campaigns and digital promotions
• Managing creator, influencer, ambassador, and affiliate programmes
• Monitoring audience engagement and campaign performance
• Responding to comments, enquiries, and interactions
• Reviewing, sharing, reposting, publishing, displaying, or otherwise using user-generated content where permission has been granted or where otherwise permitted by law

Safety, Security and Compliance

• Crowd management
• Security operations
• Incident investigations
• Fraud detection and prevention
• Enforcement of festival rules and entry conditions
• Regulatory compliance
• Law enforcement cooperation
• Emergency response activities

Business Operations

• Audits
• Insurance matters
• Risk management
• Financial administration
• Internal reporting
• Dispute resolution
• Legal proceedings
• Business analytics

5. Photography, Filming and Event Recordings

Beerfest Asia events may be photographed, filmed, livestreamed, recorded, broadcast, or otherwise documented.

By attending our events, you acknowledge that your image, likeness, voice, comments, participation, or presence may be captured through photographs, videos, livestreams, broadcasts, CCTV recordings, or other media.

Such recordings may be used by Beerfest Asia and its partners for:

• Event operations
• Security purposes
• News reporting
• Public relations
• Marketing and advertising
• Social media content
• Future event promotion
• Archival and documentary purposes

No compensation shall be payable in connection with such use.

6. CCTV, Security Monitoring and Access Control

Beerfest Asia events, venues, hospitality areas, festival grounds, entrances, exits, accreditation areas, and operational facilities may be monitored through CCTV systems, body-worn cameras, access control systems, security screening procedures, and other security technologies.

Personal Data collected through such systems may be used for:

• Safety and security purposes
• Crowd management
• Incident response and investigations
• Prevention and detection of unlawful activities
• Compliance with regulatory and licensing requirements
• Protection of guests, staff, volunteers, exhibitors, sponsors, contractors, performers, and festival assets

Such information may be disclosed to security providers, venue operators, insurers, emergency services, governmental authorities, regulatory agencies, and law enforcement authorities where reasonably necessary or required by law.

By entering festival premises or participating in Beerfest Asia events, you acknowledge and consent to such monitoring.

7. Cookies and Online Technologies

Our websites may use cookies, pixels, analytics tools, and similar technologies to:

• Improve website functionality
• Analyse visitor behaviour
• Measure campaign effectiveness
• Deliver relevant advertising and content
• Improve user experience

Please refer to our Cookie Policy for further details.

8. Disclosure of Personal Data

We may disclose Personal Data to:

• Ticketing providers
• Payment processors
• Security providers
• Event management vendors
• Marketing agencies
• CRM providers
• Cloud service providers
• Analytics providers
• Professional advisers
• Insurance providers
• Government agencies
• Regulatory authorities
• Law enforcement agencies
• Sponsors and exhibitors where consent has been obtained
• Affiliate marketing platforms
• Creator commerce platforms
• Referral programme operators
• Influencer and ambassador management programmes
• Customer acquisition and attribution service providers
• Other service providers engaged by Beerfest Asia

Such disclosures will only be made where reasonably necessary for the purposes described in this Policy or where required by law.

9. Marketing Communications

You may withdraw your consent or unsubscribe from marketing communications at any time by:

• Following the unsubscribe instructions contained in the communication; or
• Contacting us directly.

Operational, transactional, regulatory, safety, or event-related communications may continue to be sent where reasonably necessary.

10. Minors

Where Personal Data relating to a minor is provided to us, the parent, legal guardian, or authorised adult providing such information represents that they have authority to do so.

Beerfest Asia does not knowingly collect Personal Data from minors except where reasonably necessary for festival participation, registrations, competitions, Family Sunday activities, safety purposes, or where provided by a parent or guardian.

11. Withdrawal of Consent

You may withdraw your consent for the collection, use, or disclosure of your Personal Data by contacting our Data Protection Officer.

Please note that withdrawal of consent may affect our ability to provide certain products, services, registrations, tickets, communications, or event access.

12. Access and Correction Requests

You may request access to or correction of your Personal Data by contacting our Data Protection Officer.

Reasonable administrative fees may apply where permitted by law.

13. Protection of Personal Data

Beerfest Asia implements reasonable administrative, physical, and technical safeguards to protect Personal Data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

14. Retention of Personal Data

Personal Data will be retained only for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected;
• Satisfy legal, regulatory, accounting, tax, audit, insurance, security, dispute resolution, or operational requirements; or
• Protect Beerfest Asia’s legitimate business interests.

When Personal Data is no longer required, it will be securely deleted, anonymised, or destroyed where appropriate.

15. Transfers Outside Singapore

Beerfest Asia may engage service providers, cloud service providers, ticketing platforms, analytics providers, marketing platforms, payment processors, and business partners located outside Singapore.

Where Personal Data is transferred outside Singapore, Beerfest Asia will take reasonable steps to ensure a standard of protection comparable to that provided under the PDPA.

16. Data Breaches

In the event of a notifiable data breach, Beerfest Asia will comply with its obligations under the PDPA and other applicable laws, including notification obligations where required.

17. Changes to This Policy

Beerfest Asia may revise this Policy from time to time.

Any updates will be published on our Website together with the updated revision date.

Your continued use of our Website, services, or events constitutes your acknowledgement of the revised Policy.

18. Contact Us

Data Protection Officer
Beerfest Asia Pte. Ltd.
Email: info@beerfestasia.onmicrosoft.com
Address:
181 Orchard Road
#10-01 Orchard Central
Singapore 238896

For enquiries regarding this Privacy Policy, access requests, correction requests, withdrawal of consent requests, or any data protection matters, please contact our Data Protection Officer.