Media & Press
Media & Press
Covering the Future of Tropical Lifestyle Culture
BFA @ The Beach is the next evolution of Beerfest Asia – a tropical lifestyle and beverage discovery festival bringing together beverages, music, food, hospitality, sustainability, social culture, and immersive experiences against the backdrop of Palawan Green, Sentosa.
Designed for today’s experience-driven audiences, the festival celebrates how people connect, discover, and socialise through contemporary lifestyle experiences.
We welcome media, journalists, broadcasters, content creators, photographers, and industry commentators interested in covering one of Singapore’s most exciting lifestyle festivals.
Covering the Future of Tropical Lifestyle Culture
BFA @ The Beach is the next evolution of Beerfest Asia – a tropical lifestyle and beverage discovery festival bringing together beverages, music, food, hospitality, sustainability, social culture, and immersive experiences against the backdrop of Palawan Green, Sentosa.
Designed for today’s experience-driven audiences, the festival celebrates how people connect, discover, and socialise through contemporary lifestyle experiences.
We welcome media, journalists, broadcasters, content creators, photographers, and industry commentators interested in covering one of Singapore’s most exciting lifestyle festivals.
About BFA @ The Beach
Define Lifestyle.
BFA @ The Beach is more than a beer festival.
It is a platform where:
- Beverage discovery meets hospitality
- Food meets culture
- Music meets community
- Sustainability meets social responsibility
- Global brands meet new audiences
Over three days, the festival grounds transforms Palawan Green into a vibrant destination for discovery, connection, entertainment, and celebration.
Story Angles
Media attending BFA @ The Beach may explore a variety of themes including:
🍺 Beverage Innovation
- Craft beer trends
- No/Lo alcohol movement
- Functional beverages
- Asian beverage innovation
- Consumer discovery trends
🤝 Hospitality & Lifestyle
- Evolution of lifestyle festivals
- Tropical hospitality experiences
- Experience-driven consumer behaviour
🎶 Music & Culture
- Live entertainment
- Emerging social trends
- Creator culture
- Community experiences
- Youth engagement
🌱 Sustainability
- Beverage Container Return Scheme awareness
- Responsible consumption
- Recycling initiatives
- Reusable cup programmes
🇸🇬Singapore & Tourism
- Singapore as a lifestyle destination
- Contemporary food and beverage culture
- Tourism and destination experiences
- Regional consumer trends
Media Accreditation
Members of the media are invited to apply for accreditation.
Applications may be considered from:
- Print media
- Online publications
- Television broadcasters
- Radio stations
- News agencies
- Trade media
- Lifestyle media
- Travel media
- Food & beverage media
- Music media
- Sustainability media
- Professional photographers
- Accredited videographers
Submission of an application does not guarantee approval.
What Accredited Media May Receive
Subject to approval and availability:
- Festival media accreditation
- Access to designated media facilities
- Festival press materials
- Press releases and announcements
- Interview opportunities
- Photography and filming access
- Media briefings
- On-site media support
Certain areas and hospitality spaces may be subject to separate approval or access restrictions.
Content Creators & Influencers
BFA @ The Beach welcomes collaboration opportunities with creators who align with the festival’s values and audience.
We are particularly interested in creators within:
- Lifestyle
- Food
- Travel
- Hospitality
- Music
- Sustainability
- Family experiences
- Contemporary culture
Selected creators may be invited to participate in creator programmes, content collaborations, and social amplification initiatives.
Media Resources
Media resources will be made available closer to the event and may include:
- Press releases
- Festival fact sheets
- Logos and brand assets
- Official imagery
- Event highlights
- Partner announcements
- Festival statistics
Interview Opportunities
Subject to availability, interviews may be arranged with:
- Festival organisers
- Industry partners
- Exhibitors
- Sponsors
- Beverage innovators
- Sustainability partners
- Featured personalities
Advance requests are encouraged.